According to recent reports, the primary reason for this delay is the increased demand for the Force Traveller ambulance. Due to the pandemic, there has been an increase in the demand for ambulances, which has prompted Force Motors to allocate resources towards increasing the production of the Traveller, thereby limiting its focus on other products. Interestingly, Force Motors has now collaborated with DY Works to design a new brand strategy for the Gurkha. With the launch of the second-generation Mahindra Thar, the competition for the Gurkha has increased two-fold. The model showcased at the Expo, earlier this year, was an extremely crude SUV, with a focus towards utility rather than comfort and convenience. The Thar, on the other hand, has been redesigned completely to be as mainstream as
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